Most builders track their sales pipeline on a whiteboard or in Excel. They lose buyers in negotiation, miss follow-ups, and can't answer “where are we with the Johnsons?” without making three calls. Foreman AI fixes that.
You're managing 15 active homes, 8 prospects in various stages, and 3 communities with different floorplan options. Your sales agent keeps a spreadsheet. You keep a whiteboard. Your office manager keeps notes in her head.
Then the Johnsons go quiet for three weeks. Nobody noticed. The Patels signed with a competitor because your follow-up fell through the cracks. And you have no idea what your average days-to-contract is because nobody has ever added that up.
That's not a sales problem. That's a visibility problem.
This is what Foreman AI can do with your actual sales data right now.
“Show me all buyers in Coastal Ridge who've been in the negotiating stage for more than 14 days”
Flagged 3 buyers: Johnson family (18 days, last contact 4/12), Patel inquiry (21 days, agent Sarah), Chen lead (16 days, no follow-up logged). Recommend immediate outreach.
“Generate an MLS description for The Addison at Bayside Preserve, emphasize chef's kitchen and waterfront views”
250-word professional MLS description generated from real room data: chef’s kitchen with 42-inch uppers, waterfront lot orientation, 10-ft ceilings, community amenities. Ready to publish.
“What's our average days-to-contract across all communities this quarter?”
Q1 average: 34 days pre-inquiry to contract. By community: Coastal Ridge 28 days, Bayside Preserve 41 days, Oak Creek 31 days. Bayside trending longer — 2 stalled deals in negotiation.
“List all sales tasks due this week across every home”
14 tasks due across 9 homes: 4 follow-up calls, 3 design center appointments to schedule, 4 contract reviews pending, 3 buyer portal invites unsent. Assigned agents listed.
Built for residential home builders — not generic CRM software adapted for construction.
Every buyer across every community in one place. Know exactly where each deal stands without digging through spreadsheets or calling your sales agent.
Foreman AI flags buyers who've been stuck in a stage too long. No more deals falling through the cracks because nobody followed up.
Generate professional MLS descriptions from your real floorplan data. Room dimensions, finishes, community amenities — auto-populated and ready to publish.
Assign follow-up tasks, track completion, and get a cross-community task list every morning. Your sales team always knows what's due today.
From first inquiry to closed home — every stage is visible, every buyer is tracked.
Lead captured, community interest tracked, lot preferences noted
Tours scheduled, floorplan options presented, buyer questions tracked
Selections in progress, upgrade pricing, option deadlines tracked
Contract terms, incentives, stalled deal detection, follow-up tasks
Contract executed, milestone notifications, construction updates to buyer
Closed home data, margin analysis, referral tracking
Foreman AI tracks every buyer, flags every stalled deal, and generates your MLS listings automatically. Beta is free for 2 years — limited to 100 builders.
Pro plan · $499/mo · Unlimited users · 2 years free in beta