Sales Pipeline

New home sale.
Under 60 seconds.

Select community, floorplan, elevation, enter buyer info, pick structural options, apply incentives, and submit. The system auto-generates a 9-step sales checklist and full budget.

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Industry First — Lead Capture at the Model Home

Goodbye, paper sign-in sheet.
Every walk-in becomes a Lead.

One QR code at every model home entrance. Walk-in buyers self-register on their own phone — no app install, no clipboard, no Monday-morning retyping. Returning visitors get a “Welcome back” flow; every scan auto-creates a Lead recordtied to the community and assigned to the model's sales agent.

Sales agent gets an instant in-app + email notification the moment a prospect scans. Foundation for nurture sequences and follow-up automation downstream.

See the full QR ecosystem →
Buyer self-registration on first scan; returning visitors recognized automatically
Captures name, email, phone, and “How did you hear about us?”
Lead auto-saved to the database, tied to the community, assigned to the sales agent
Sales agent gets instant in-app + email notification per scan
Sales-rep check-in/out at the model = real hours worked (not self-reported)
Replaces paper sign-in sheets with a digital, searchable lead pipeline

The 5-step workflow

01

Buyer & Lot

Enter buyer info, contract date, and select community + lot. Everything links automatically.

02

Floorplan & Elevation

Pick from your active floorplans. Base price and elevation upgrades calculate instantly from your pricing matrix.

03

Options & Incentives

Structural options preloaded from your database. Click to add margin. Apply sales promotions in one click.

04

Review & Submit

Full summary — buyer, lot, floorplan, options, incentive, total contract price. One button to create.

05

Workflow Auto-Generated

The moment the home is created, 16+ tasks auto-fire across Sales, Permitting, and Design Center — contract, deposit, structural approvals, budget, permits, design selections.

Industry First

AI-Powered MLS Listing Generator

One click. Cornerstone pulls community info, room dimensions (from Blueprint AI), lot size, structural upgrades, and design selections — then AI writes a polished, MLS-ready listing description.

No other builder platform can do this. Sales CRMs don't have construction data. Construction PM tools don't have sales data. We have both.

See how it works →
✓Room dimensions from Blueprint AI floor plan analysis
✓Community description, city, state, zip, amenities
✓Lot size (acres + sqft) and lot number
✓Structural upgrades and design selections
✓Word count slider (50-1,000) for any MLS region
✓Print-ready with company branding
✓Also available via Foreman AI: "Generate an MLS listing for 1234 Oak Street"

Everything included

  • Model home QR lead capture — walk-in buyers self-register, auto-creates a Lead record, instant agent notification
  • New home sale in under 60 seconds
  • 9-step auto-generated sales checklist
  • Auto-budget generation when structural options are locked
  • 12+ structural options per floorplan with real-time pricing
  • Real-time pricing matrix per floorplan per community
  • Active promotions & incentives with expiration countdowns
  • Branded PDF price sheets (per community or all)
  • MLS-ready listing sheet from live home data (selections, upgrades, room dimensions)
  • Net price calculator with stacked promotions
  • Auto-handoff to permitting when sales tasks complete
  • Excel/CSV export of pricing matrix
Included in
Builder Plan
$299/mo
NEWSTAR / BuildPro$25,000+ setup
Cornerstone PM™Free during beta
Get Early Access →

Beta limited to 100 builders · No credit card required

New Home Sales Software FAQ

Common questions about sales pipeline software for home builders.

What is home builder sales pipeline software?

Home builder sales pipeline software is a system that tracks prospective buyers from first contact through contract, with built-in floorplan selection, structural options, incentives, and lot inventory. Cornerstone PM™'s sales pipeline is built specifically for home builders — new home sale in under 60 seconds, auto-generated 9-step sales checklist, and auto-budget generation the moment structural options are locked.

How is new home sales software different from a generic CRM?

Generic CRMs (Salesforce, HubSpot, Pipedrive) track leads but don't understand homebuilding workflows: floorplan pricing matrix, options engine, lot status, design center allowances, or auto-budget generation when a buyer locks structurals. Cornerstone PM™'s sales module knows all of those because it's connected to your live build data — buyers, lots, plans, and budgets stay in sync automatically.

What is a structural options engine?

A structural options engine is the rules-based system that prices add-ons (3-car garage, bonus room, finished basement) per floorplan and per community. Cornerstone PM™'s options engine handles dependencies (you can't pick the gourmet kitchen without the larger pantry), incompatibilities, and per-community pricing — with real-time price rollup as the buyer makes selections.

Can I create a new home sale in 60 seconds?

Yes. Cornerstone PM™'s sales workflow lets a sales counselor pick a buyer, choose a lot and floorplan, lock structural options, apply incentives, and generate a contract-ready sale in under 60 seconds. The system automatically creates the buyer's design center allowance, generates the 9-step sales checklist, and builds the initial construction budget.

Does Cornerstone PM™ replace BuildPro or NEWSTAR for sales?

Yes. Cornerstone PM™ is built as a modern alternative to NEWSTAR and BuildPro for small-to-mid production home builders. It includes the same core sales features — floorplan pricing matrix, options engine, lot inventory, incentive management — without the 6-figure implementation budget. Starts at $299/mo on the Builder plan.

How does the sales pipeline connect to construction?

When a sale is locked, Cornerstone PM™ auto-generates the construction budget, attaches the correct schedule template, sets up the design center allowance, and notifies the PM. No double entry, no handoff meeting required. Sales, purchasing, design, and construction all share one source of truth.

Is there a sales counselor portal?

Yes. Cornerstone PM™ includes role-scoped access for sales counselors so they can manage prospects, build sales packages, and present floorplans without seeing construction or financial detail outside their scope.

What does new home sales software cost?

Cornerstone PM™'s sales pipeline is included in the Builder plan at $299/mo with up to 30 users (60 on Pro+). There are no per-counselor seat fees. The Pro plan ($499/mo) adds Foreman AI, which can analyze your sales pipeline, draft buyer follow-ups, and generate MLS listings from live home data.

Ready to close faster?

Join the beta and get 2 years free. Limited to 100 builders.

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